you may already know that Actions is going to say goodbye soon to make room for Quadro. But please, allow me to mention it one more time, ’cause you know… it’s always better to say something twice so that everyone really gets the message – my mom told me so!
And the real message here is that: QUADRO WILL BE THE FUTURE OF ACTIONS and IT WILL BE AWESOME.
But since Quadro is “just” a better version of Actions some of you may have thought: “Why did you have to go and rebuild Actions from scratch instead of simply improve it and avoid all the fuss about it?” Well the answer is pretty easy. There was no way around it.
Every project is like an iceberg: the tip of it clearly visible, but a big part that just stays hidden. Sometimes, although everything seems normal above the surface, the base of the iceberg can start to crumble. Well… not a happy ending for those out of the water!
This is what was happening to Actions. All the heavy ice and polar bears we were carrying around (I’m talking features and frameworks, in case the metaphor wasn’t that clear) were too much for the base to support.
At the time we built Actions we were younger and had very few resources, so we did what we could. Rebuilding from scratch is a natural step in the process of growing up, because sometimes you have to destroy things if you want to create something better. I will not go further into technical details, I’m just the ambassador here, but don’t worry, for all the nerds out there our CEO Cristiano will soon write an article with more specific information on why we took this way.
What I’m also here to say though may upset some of you (that’s why they send a nice girl ahead…cowards!) Let’s say it straight:** Quadro will have a subscription-based pricing model. But relax.. is not that bad!**
Let me explain our motivations. We haven’t been able to monetize since Actions first got out (3 years now) and this is the only way we could afford to keep the project alive: the one-time payment doesn’t work in this kind of massive project that constantly needs to be improved, and we realized it at our expenses. To make it worth it we should have raised our prices a lot, much more than what we’ve done so far (the higher was 3$) and we didn’t want that. We wanted Actions (and Quadro) to be affordable and fair, so we preferred to ask a little to many, instead of asking much to a few. Not everyone can afford to pay 50$ for an app.
This is why we are asking you to move from a pay-once-for-life system (which wasn’t working, at least not with those prices) to a subscription that will finally provide us with resources to speed up all the incredible new features we have up our sleeves for you. This is the only way we can keep the project alive without turning it into a niche product.
Ok then, now that you got our point I’m ready to give you more details and the good news!
To live up to our philosophy, Quadro will always be free for everyone who doesn’t need customization and is fine using our presets without changing them (and we made quite a lot more than for Actions). If you wish to create your own custom palettes or personalize ours you will have a few choices: the Monthly Subscription, the Annual Subscription and the Hero Pass… which is basically a Life Pass plus a contribution to support the team.
“But didn’t you just say you removed a single upfront payment solution in favor of subscriptions?” No, we actually said that it could work that way, so we just re-set the price.
Prices are not defined yet but don’t worry, it won’t be more than 5$ a month. Kind of like 3 coffees.
Everyone will have a free trial of Quadro premium for 30 days. Also, thanks to the support of the great Nouncy team, we created a campaign that lets you gain 6 more months of premium for free if you schedule a Facebook or Twitter post to support us. This will also help us gain more visibility for our launch day, and if you liked Actions (or hated it) and just want to give Quadro a try… Well, this will be a win-win for both of us.
In order to do this and book your 6 free months of customization, just go here and click the green button to schedule a post: they will be released all together when launch day comes! Quadro is now on its final beta phase: some of you are already testers, but if this is not your case and you are curios to try it out before everyone else, please send an email to email@example.com and ask to be added to the program. We still have a few spots available!
We really hope all of this sounds as exciting for you as it does for us.
Thank you for being part of our growth.
See you on Quadro channels!